Get priority course registration and complete any undergraduate business degree in just three calendar years, including summer courses, as a member of the Chaifetz School's Business Scholars Program.
Gain career insights, develop your professional skills and network with peers, alumni and employers through one of 16 business student organizations sponsored by the Chaifetz School.
Marketing focuses first and foremost on customers — understanding them, attracting them, and maintaining their loyalty. In this way, marketing undertakes the management of demand. The Richard A. Chaifetz School of Business marketing program at Saint Louis University provides students with the practical skills and training necessary to succeed in professional marketing positions worldwide. In addition, graduates are creative in their approach to problem-solving with an understanding of human behavior in its qualitative and quantitative dimensions.
Students network with marketing professionals through live case studies and internships with leading corporations. These companies span a variety of industries, including consumer packaged goods, financial services, entertainment, communications and research.
In addition, the Department of Marketing has an established advisory board of marketing professionals that regularly consult with and assist the department.
Students may choose to pursue a minor in marketing in addition to their chosen business or non-business major.
Marketing develops and tests product concepts, designs merchandising and promotional campaigns, creates and manages the relationship with the customer, collects and analyzes information about the marketplace and creates and carries out the sales plans that generate profit for the firm. Academic courses therefore undertake the analysis of buyer behavior, study integrated methods of marketing communications and closely consider the management and implementation of a wide range of marketing strategies and tactics.
The marketing department values and retains close ties with businesses and non-profits. For example, the department partnered with the Nielsen Company to bring Nielsen’s data and data analysis tools into several of the department's required and elective courses. Annually, the marketing department conducts a “live case-study” in which a business professional presents an actual marketing problem they faced (or are currently facing) and challenges the undergraduate marketing students to debate, discuss and help solve practical marketing problems. The department is also fully engaged in new forms of electronic commerce that incorporate social media and digital marketing. Current and new course offerings integrate traditional marketing with new non-traditional methods and techniques.
The faculty also supports students engaged in internships and provides other support and encouragement as they consider and pursue various career options. Students with multi-disciplinary interests desiring to keep a range of career options open may also find marketing a good fit. Students with interests in health care management, sports business, international business and entrepreneurship often do focused studies in the marketing area. Two active advisory boards, one consisting of experienced marketing leaders and the other recent alumni working in marketing and related fields, provide students access to a network of professionals.
St. Louis’ metropolitan location provides many internship opportunities that allow students to gain career-related work experience while applying classroom learning to practice. Students may also earn academic credit from internships. Supervised by a representative from the organization and a faculty mentor, students have interned with advertising agencies, sports teams, telecommunication firms and other companies.
The Marketing Club provides students with the opportunity to learn about the different career paths in marketing, along with the opportunity to network with marketing professionals.
A wide range of opportunities exists for marketing graduates in fields such as advertising, market research, product management, public relations and sales.
Graduates join a global network of nearly 20,000 alumni from the Richard A. Chaifetz School of Business with careers in fields such as:
Begin your application for this program at www.slu.edu/apply. Saint Louis University also accepts the Common App.
All applications are thoroughly and carefully reviewed. Solid academic performance in college preparatory coursework is a primary criterion in reviewing a freshman applicant’s file.
To be considered for admission to any Saint Louis University undergraduate program, the applicant must be graduating from an accredited high school, have an acceptable HiSET exam score or take the General Education Development (GED) test. Beginning with the 2021-22 academic year, undergraduate applicants will not be required to submit standardized test scores (ACT or SAT) in order to be considered for admission. Applicants will be evaluated equally, with or without submitted test scores.
Begin your application for this program at www.slu.edu/apply.
Applicants must be a graduate of an accredited high school or have an acceptable score on the GED. An official high school transcript and official test scores are required only of those students who have attempted fewer than 24 transferable semester credits (or 30 quarter credits) of college credit. Those having completed 24 credits or more of college credit need only submit a transcript from previously attended college(s).
Transfer students must have a cumulative 2.70 GPA to be admitted to the accounting program and a 2.50 GPA for all other majors. In reviewing a transfer applicant’s file, the office of admission holistically examines the student’s academic performance in college-level coursework as an indicator of the student’s ability to meet the academic rigors of Saint Louis University.
Begin your application for this program at www.slu.edu/apply.
All admission policies and requirements for domestic students apply to international students along with the following:
There are two principal ways to help finance a Saint Louis University education:
For priority consideration for merit-based scholarships, apply for admission by Dec. 1 and complete a Free Application for Federal Student Aid (FAFSA) by March 1.
For information on other scholarships and financial aid, visit the student financial services office online at https://www.slu.edu/financial-aid.
The Richard A. Chaifetz School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the world’s largest business education alliance and accrediting body of business schools, ensuring continuous quality improvement in terms of curriculum, instructional resources, student selection, career placement and intellectual contributions and qualifications of the faculty. Fewer than 5 percent of business schools worldwide have achieved AACSB accreditation.
Eighteen credits are required in addition to MKT 3000 Introduction to Marketing Management (3 cr), which is taken as a business common body of knowledge requirement.
Code | Title | Credits |
---|---|---|
Business Common Body of Knowledge (CBK) | 45 | |
Arts and Sciences Core Requirements | 48 | |
Marketing Major Courses † | 9 | |
MKT 4400 | Consumer Behavior | 3 |
MKT 4650 | Marketing Analytics | 3 |
MKT 4900 | Marketing Strategy | 3 |
Marketing Electives * | ||
Integrated Marketing Communications | ||
Sports Marketing | ||
Marketing Research | ||
Social Media and Digital Marketing | ||
Retail Management | ||
Personal Selling | ||
Sales Management | ||
International Marketing | ||
Brand Management | ||
Marketing Internship | ||
Electives in Business or Other Areas ‡ | 9 | |
Total Credits | 120 |
† | In addition to completing lower and upper division coursework in all areas of business, each student typically selects a business major before or during the first semester of the junior year. Required credits vary between 18-21 credits and are determined by the appropriate department. To broaden their expertise, students may complete more than one major in business, or a major and a minor in business. However, where courses overlap between two business majors, the course may be counted only once and credited to one functional area, i.e. Sports Marketing may be used in either the Marketing major or the Sports Business major but not both. |
* | Students have an option to organize their required courses and electives into designated curricular tracks, as the following examples illustrate: Brand Management: MKT 3400 Integrated Marketing Communications (3 cr), MKT 4550 International Marketing (3 cr), MKT 4600 Brand Management (3 cr) Business Development: MKT 4440 Personal Selling (3 cr), MKT 4450 Sales Management (3 cr), MKT 4650 Marketing Analytics (3 cr) Marketing Analytics: MKT 3600 Marketing Research (3 cr), MKT 4400 Consumer Behavior (3 cr), MKT 4650 Marketing Analytics (3 cr) Marketing Communications: MKT 3400 Integrated Marketing Communications (3 cr), MKT 4400 Consumer Behavior (3 cr), MKT 4600 Brand Management (3 cr) |
‡ | Electives may be selected from any area of study within the University, giving the student the opportunity to diversify his/her background. |
Marketing students must maintain a 2.0 cumulative GPA in all courses used to fulfill the major.
Students will be on program probation if their GPA in major courses used to fulfill major requirements falls below a 2.00. Students will have one semester to increase their major cumulative GPA to a 2.00; if not, students will not be allowed to register for 3000 or 4000 level major courses.
Students will be automatically placed on university probation if any of the following occur:
During the probationary period, advisors help students achieve academic success by closely monitoring their academic performance.
In order to improve scholastically and demonstrate their ability to make progress toward a degree, students on probation may not register for more than 12 credits in the fall and spring semesters, three credits in the winter term, and no more than one course/four credits in any single summer session term.
The conditions under which a student is dismissed from the school include:
For more information, see University Academic Policies and Procedures.
Code | Title | Credits |
---|---|---|
ACCT 2200 | Financial Accounting | 3 |
ACCT 2220 | Accounting for Decision Making | 3 |
BIZ 1000/1001 | Business Foundations | 1 |
BIZ 1002 | Business Foundations Excel Lab | 0 |
BIZ 3000 | Career Foundations | 1 |
BIZ 4000 | Business Capstone 1 | 1 |
ECON 1900 | Principles of Economics | 3 |
ECON 3120 | Intermediate Macroeconomics | 3 |
ECON 3140 | Intermediate Microeconomics | 3 |
FIN 3010 | Principles of Finance | 3 |
IB 2000 | Introduction to International Business | 3 |
ITM 2000 | Information Technology with Supply Chains | 3 |
MGT 2000 | Legal Environment of Business I | 3 |
MGT 3000 | Management Theory and Practice | 3 |
MGT 4000 | Strategic Management and Policy 1 | 3 |
MKT 3000 | Introduction to Marketing Management | 3 |
OPM 2070 | Introduction to Business Statistics | 3 |
OPM 3050 | Introduction to Management Science and Operations Management | 3 |
Total Credits | 45 |
1 | All other Business CBK courses must be completed prior to taking BIZ 4000 Business Capstone (1 cr) and MGT 4000 Strategic Management and Policy (3 cr). |
Code | Title | Credits |
---|---|---|
ENGL 1900 | Advanced Strategies of Rhetoric and Research 2 | 3 |
Select one of the following: | 3 | |
Conflict, Social Justice and Literature | ||
Faith, Doubt and Literature | ||
Nature, Ecology & Literature | ||
Gender, Identity & Literature | ||
Technology, Media & Literature | ||
Film, Culture and Literature | ||
Nation, Identity and Literature | ||
Foreign Language Literature | ||
Select one of the following: 3 | 3 | |
Business and Professional Writing (strongly recommended) | ||
English Literature | ||
Fine Arts (Art, Art History, Dance, Film Studies, Music, Theatre) | ||
CMM 1200 | Public Speaking 2 | 3 |
HIST 1110 | Origins of the Modern World to 1500 | 3 |
or HIST 1120 | Origins of the Modern World (1500 to Present) | |
PSY 1010 | General Psychology | 3 |
Select two additional courses from the following: | 6 | |
African American Studies | ||
American Studies | ||
Anthropology | ||
History | ||
Political Science | ||
Psychology | ||
Sociology | ||
Women's and Gender Studies | ||
MATH 1200 | College Algebra 4 | 3 |
MATH 1320 | Survey of Calculus 2 | 3 |
Natural Science course | 3 | |
One additional Math or Natural Science course 5 | 3 | |
PHIL 1050 | Introduction to Philosophy: Self and Reality | 3 |
PHIL 2050 | Ethics | 3 |
THEO 1000 | Theological Foundations | 3 |
THEO 2xxx | Theology course | 3 |
Total Credits | 48 |
2 | Must be completed by the end of the sophomore year in order to enroll in business courses junior year. MATH 1510 Calculus I (0,4 cr) or higher-level calculus course may be substituted for MATH 1320 Survey of Calculus (3 cr). |
3 | Upper division foreign language may be substituted; however, students for whom English is a second language may not complete this requirement in their native language. |
4 | Students who place out of MATH 1200 College Algebra (0,3 cr) (based on a Math Index score) must replace it with another approved math course. |
5 | MATH course must be approved. |
To be certified for graduation, a student must complete all course requirements and meet all of the following conditions:
* | Students may pursue the Economics, International Business or Marketing majors at the St. Louis campus and/or at the Madrid campus. The residency requirement then applies to courses taken at either campus. |
Roadmaps are recommended semester-by-semester plans of study for programs and assume full-time enrollment unless otherwise noted.
Courses and milestones designated as critical (marked with !) must be completed in the semester listed to ensure a timely graduation. Transfer credit may change the roadmap.
This roadmap should not be used in the place of regular academic advising appointments. All students are encouraged to meet with their advisor/mentor each semester. Requirements, course availability and sequencing are subject to change.
Year One | ||
---|---|---|
Fall | Credits | |
MATH 1200 | College Algebra | 3 |
BIZ 1000/1002 | Business Foundations | 1 |
ENGL 1900 | Advanced Strategies of Rhetoric and Research 1 | 3 |
Arts & Sciences Core 2 | 3 | |
Arts & Sciences Core 2 | 3 | |
Arts & Sciences Core 2 | 3 | |
Credits | 16 | |
Spring | ||
MATH 1320 or MATH 1510 |
Survey of Calculus 1 or Calculus I |
3 |
ECON 1900 | Principles of Economics | 3 |
OPM 2070 | Introduction to Business Statistics | 3 |
CMM 1200 | Public Speaking 1 | 3 |
Arts & Sciences Core 2 | 3 | |
Credits | 15 | |
Year Two | ||
Fall | ||
ACCT 2200 | Financial Accounting | 3 |
ITM 2000 | Information Technology with Supply Chains | 3 |
IB 2000 | Introduction to International Business | 3 |
Arts & Sciences Core 2 | 3 | |
Arts & Sciences Core 2 | 3 | |
Credits | 15 | |
Spring | ||
ACCT 2220 | Accounting for Decision Making | 3 |
BIZ 3000 | Career Foundations 3 | 1 |
MGT 2000 | Legal Environment of Business I | 3 |
ECON 3120 or ECON 3140 |
Intermediate Macroeconomics or Intermediate Microeconomics |
3 |
Arts & Sciences Core 2 | 3 | |
Arts & Sciences Core 2 | 3 | |
Credits | 16 | |
Year Three | ||
Fall | ||
MGT 3000 | Management Theory and Practice | 3 |
ECON 3120 or ECON 3140 |
Intermediate Macroeconomics or Intermediate Microeconomics |
3 |
FIN 3010 | Principles of Finance | 3 |
MKT 3000 | Introduction to Marketing Management | 3 |
Arts & Sciences Core 2 | 3 | |
Credits | 15 | |
Spring | ||
MKT 4400 | Consumer Behavior (Major) | 3 |
Major: MKT Elective 4 | 3 | |
OPM 3050 | Introduction to Management Science and Operations Management | 3 |
Arts & Sciences Core 2 | 3 | |
Arts & Sciences Core 2 | 3 | |
Credits | 15 | |
Year Four | ||
Fall | ||
MKT 4650 | Marketing Analytics (Major) | 3 |
Major: MKT Elective 4 | 3 | |
Arts & Sciences Core 2 | 3 | |
Elective | 3 | |
Elective | 3 | |
Credits | 15 | |
Spring | ||
MKT 4900 | Marketing Strategy (Major) | 3 |
Major: MKT Elective | 3 | |
BIZ 4000 | Business Capstone 5 | 1 |
MGT 4000 | Strategic Management and Policy 5 | 3 |
Elective | 3 | |
Credits | 13 | |
Total Credits | 120 |
1 | Must have completed by end of sophomore year |
2 | See list of A&S core required for business students |
3 | Must take 2nd semester sophomore year unless studying abroad |
4 | See list of Marketing electives |
5 | Must have completed all other Business Common Body of Knowledge courses |