Digital Marketing, Post-Baccalaureate Certificate
The Digital Marketing Certificate from Saint Louis University focuses on understanding and marketing to consumers in a digital and social media context. Students will gain a broad understanding of consumers and consumer analysis, digital and social media marketing strategy and the application of data analytics in making effective decisions for marketing to consumers. The certificate lies at the intersection of using data to make informed decisions about consumers and marketing in a digital space. This understanding is essential for businesses to more effectively communicate with current and prospective customers in today’s ever-evolving online marketplace. This certificate will be offered in an online modality.
Admission Requirements
The Chaifetz School uses a holistic admissions approach to carefully evaluate all applicants, considering every aspect of their application. While an undergraduate degree is required for admission, a business background is not. Applicants must submit their:
- Completed online application
- Transcript(s) from all previously attended institutions
- 1-2 letters of recommendation
- Résumé/CV
- Professional goal statement of fewer than 500 words
Applications are reviewed on a rolling basis once all application materials are received. The average time for admissions decisions is two weeks.
Tuition
| Tuition | Cost Per Credit |
|---|---|
| School of Business Master's and Certificate Programs | $1,250 |
Additional charges may apply. Other resources are listed below:
Information on Tuition and Fees
Scholarships and Financial Aid
For more information about Saint Louis University scholarships and financial aid, please visit the Office of Student Financial Services online at www.slu.edu/financial-aid.
Accreditation
The Richard A. Chaifetz School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the world’s largest business education alliance and accrediting body of business schools, ensuring continuous quality improvement in terms of curriculum, instructional resources, student selection, career placement and intellectual contributions and qualifications of the faculty. Approximately 5% of business schools worldwide have achieved AACSB accreditation.
- Graduates will develop an understanding of digital marketing concepts.
- Graduates will be able to apply digital marketing concepts in the context of case and problem analysis.
- Graduates will develop oral and written business communication skills on digital marketing case and problem analysis.
| Code | Title | Credits |
|---|---|---|
| MKT 6400 | Social Media and Digital Marketing | 3 |
| MKT 6410 | SEO and Content Marketing Strategy | 3 |
| MKT 6650 | Brand Management in the Digital Age | 3 |
| Total Credits | 9 | |
Continuation Standards
Students must maintain a cumulative grade point average (GPA) of 3.00 in all graduate/professional courses.
Roadmaps are recommended semester-by-semester plans of study for programs and assume full-time enrollment unless otherwise noted.
Courses and milestones designated as critical (marked with !) must be completed in the semester listed to ensure a timely graduation. Transfer credit may change the roadmap.
This roadmap should not be used in the place of regular academic advising appointments. All students are encouraged to meet with their advisor/mentor each semester. Requirements, course availability and sequencing are subject to change.
| Year One | ||
|---|---|---|
| Fall | Credits | |
| MKT 6400 | Social Media and Digital Marketing | 3 |
| MKT 6410 | SEO and Content Marketing Strategy | 3 |
| Credits | 6 | |
| Spring | ||
| MKT 6650 | Brand Management in the Digital Age | 3 |
| Credits | 3 | |
| Total Credits | 9 | |
For additional admission questions, please contact:
Graduate Business Admission Team
314-977-3800
gradbiz@slu.edu