Marketing, Minor
The marketing minor at Saint Louis University's Richard A. Chaifetz School of Business equips students with the ability to understand customers, shape demand and communicate value in a dynamic marketplace.
Designed to complement a wide range of majors, the minor allows students to tailor their studies to their interests while gaining insight into how organizations attract, engage and retain customers. The result is a versatile foundation in marketing that enhances career readiness across industries. Students are required to take MKT 3000 Introduction to Marketing Management (3 cr) and then select four additional courses from the marketing curriculum. Through focused coursework, students develop practical skills in areas such as branding, digital and social media strategy, and market research and analysis.
The marketing minor is also available for students studying at Saint Louis University-Madrid.
| Code | Title | Credits |
|---|---|---|
| Required Courses | ||
| MKT 3000 | Introduction to Marketing Management | 3 |
| Elective Courses | ||
| Select four of the following: | 12 | |
| Integrated Marketing Communications | ||
| Sports Marketing | ||
| Digital Marketing | ||
| Qualitative Marketing Research | ||
| Quantitative Marketing Research | ||
| Retail Management | ||
| Consumer Behavior | ||
| Personal Selling | ||
| Sales Management | ||
| International Marketing | ||
| Brand Management | ||
| Marketing Analytics | ||
| Marketing Strategy § | ||
| Marketing Internship | ||
| Total Credits | 15 | |
- §
Additional prerequisite: Senior standing.
- NOTE:
Outside of the Business Common Body of Knowledge (CBK), a maximum of one business course (3 credit hours) may be used to fulfill requirements in two business majors/minors.
Continuation Standards
Students must maintain a minimum 2.00 grade point average (GPA) in all courses used to fulfill minor requirements. If the minor GPA falls below a 2.00, students will have one semester to increase their minor GPA to a 2.00, or they will not be allowed to enroll in 3000- and 4000-level minor courses.
The marketing minor at SLU-Madrid is designed to provide business and non-business students the opportunity for exposure to a broad collection of areas within the marketing field. Students must take MKT 3000 Introduction to Marketing Management (3 cr) and four additional courses from the marketing curriculum. This flexibility allows students to customize their marketing minor to include the areas that interest them most, given course availability, making the marketing minor a valuable compliment to any business or nonbusiness major.
Curriculum Overview
SLU-Madrid students can choose from the following elective options offered regularly at SLU-Madrid.
- MKT 3400 Integrated Marketing Communications (3 cr)
- MKT 3700 Digital Marketing (3 cr)
- MKT 4300 Retail Management (3 cr)
- MKT 4400 Consumer Behavior (3 cr)
- MKT 4550 International Marketing (3 cr)
- MKT 4600 Brand Management (3 cr)
- MKT 4650 Marketing Analytics (3 cr)
- MKT 4900 Marketing Strategy (3 cr)
- MKT 4910 Marketing Internship (1-3 cr)
For questions about undergraduate business programs, please email slubiz@slu.edu or call 314-977-3800.