Product and Brand Management, Post-Baccalaureate Certificate (Beginning Fall 2023)

Saint Louis University's product and brand management post-baccalaureate certificate is designed to provide students with an understanding of the processes and strategies for introducing new products and building successful brands.

Students will gain a broad understanding of the strategies, tools, and consumer research and analytics needed to manage the introduction of new products and the building of successful brands. Offered online, this certificate provides core content for understanding, managing, and delivering new products and services in an ever-changing, innovation-based ecosystem. 

Admission Requirements

The Chaifetz School uses a holistic admissions approach to carefully evaluate all applicants, considering every aspect of their application. While an undergraduate degree is required for admission, a business background is not. Applicants must submit their:

  • Completed online application
  • Official transcript(s)
  • Two letters of recommendation
  • Résumé
  • Professional goal statement of fewer than 500 words

Applications are reviewed on a rolling basis once all application materials are received. The average time for admissions decisions is two weeks.

Scholarships and Financial Aid

For more information about Saint Louis University scholarships and financial aid, please visit the Office of Student Financial Services online at  


The Richard A. Chaifetz School of Business is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the world’s largest business education alliance and accrediting body of business schools, ensuring continuous quality improvement in terms of curriculum, instructional resources, student selection, career placement and intellectual contributions and qualifications of the faculty. Fewer than 5% of business schools worldwide have achieved AACSB accreditation. 

MKT 6150New Product Management3
MKT 6300 Strategic Brand Management3
MKT 6350Consumer Insight and Brand Strategy3
Total Credits9

Continuation Standards

Students must maintain a cumulative grade point average (GPA) of 3.00 in all graduate/professional courses.

Plan of Study Grid
Year One
MKT 6150 New Product Management 3
MKT 6350 Consumer Insight and Brand Strategy 3
MKT 6300 Strategic Brand Management 3
 Total Credits9

For additional admission questions, please contact:

Graduate Business Admission Team

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